However, the most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold standard due to its industry-wide acceptance and adherence to best practices. This article needs additional citations for verification. Please help improve this article by adding https://programmaticadvertising80098.dailyhitblog.com/33642671/fascination-Über-zielgruppensegmentierung